Driven by Innovation, Built for Adventure — iCAUR Officially Launches in Oman

New World Autos, the exclusive distributor of iCAUR in the Sultanate, officially celebrated the brand’s entry into the Omani market during a high-profile launch event. Attended by Mr. Abdullah Mohamed Bahwan, CEO of Saud Bahwan Group, Mr. Tim Zhang, General Manager of Chery International – Middle East, Mr.Vincent Song, Country Manager iCAUR and Mr. Naveen Kumar – General Manager iCAUR Oman, the occasion marked the introduction of a brand dedicated to the “Born to Play” spirit. The event featured a comprehensive presentation of iCAUR’s vision to redefine the driving experience through a fusion of advanced automotive engineering and smart technology, specifically tailored for a new generation of expressive and ambitious drivers.

The launch highlighted iCAUR’s debut lineup for the Sultanate: the V27 and the 03T. The V27 SUV, a flagship Range Extended Electric Vehicle (REEV), offers a remarkable driving range of over 900km and 449 HP, designed to master Oman’s diverse landscapes with its “Sanctuary on Wheels” cabin. Alongside it, the all-electric 03T urban icon showcased its performance credentials, delivering 429 HP and a 0-100 km/h acceleration in just 4.8 seconds. Both models represent a strategic collaboration between Chery’s R&D expertise and connectivity-driven innovation, offering features like L2+ Intelligent Driving Assistance and all-terrain versatility.

“iCAUR is more than just a new automotive brand; it is a bold step toward the future of smart, sustainable, and stylish mobility. Our vision is to create vehicles that resonate with the individuality and adventurous spirit of the modern driver. By partnering with New World Autos in Oman, we are bringing together world-class innovation and a deep-rooted commitment to excellence, ensuring that every iCAUR journey is defined by confidence, connectivity, and the joy of exploration.” – said Mr. Tim Zhang, General Manager – Chery International – Middle East.

The brand launch further emphasizes iCAUR’s commitment to long-term reliability in the region. Supported by a massive 12,000-square-meter regional spare parts hub and New World Autos’ extensive nationwide service network, customers in Oman are guaranteed an ownership experience defined by transparency and efficiency. As iCAUR begins its journey in the Sultanate, it invites drivers to experience a new standard of intelligent mobility that celebrates ambition and the enduring drive to move forward.