A NEW ERA BEGINS: iCAUR unveils its flagship showroom in Wattayah, in partnership with NWA LLC

New World Autos marked a historic milestone in the Omani automotive sector with the grand opening of the first-ever iCAUR showroom in Wattayah. As the exclusive representative of the brand in the Sultanate, New World Autos is introducing a fresh take on electric mobility, blending timeless design with intelligent technology.

The inauguration ceremony was attended by Mr. Tim Zhang – General Manager, Chery International-Middle East, Mr. Abdullah Mohamed Bahwan – CEO Saud Bahwan Group, Vincent Song – Country Manager iCAUR and Mr. Naveen Kumar – General Manager iCAUR Oman, all gathering to witness the arrival of a brand that defines itself through the spirit of “Born to Play.” Speaking at the event, a representative from New World Autos said: “We are proud to introduce iCAUR to Oman, a brand that represents the future of smart and sustainable mobility. iCAUR is not just about moving from one place to another; it is about a lifestyle of exploration and confidence. By opening this state-of-the-art facility in Wattayah, we are giving everyone access to a new generation of vehicles that are as expressive as they are practical.”

Showroom Highlights

The new iCAUR showroom is designed to offer an immersive experience into the world of new energy vehicles. It features modern interactive displays and a dedicated team ready to guide customers through the unique technology that powers the iCAUR lineup. Guests at the launch had the opportunity to explore the brand’s debut models iCAUR V27 & 03T, which are built on a collaboration between the automotive expertise of Chery and the connectivity-driven innovation of SmartMi Tech.

The iCAUR V27 SUV: Freedom to Explore

The flagship V27 SUV is designed for the unique terrain of Oman. It features advanced Range Extended Electric Vehicle (REEV) technology, offering a total driving range of over 900+ km. Delivers 449 HP and reaches 0–100 km/h in just 5.9 seconds. Features a “Sanctuary on Wheels” cabin with class-leading space and a “Stellar Porthole” dual panoramic sunroof designed for high-temperature climates, and blocks 99.9% of UV rays which reduces the cabin temperature dramatically in hot sun.

The All-Electric iCAUR 03T: The Modern Urban Icon

Designed for the style-conscious driver, the 03T brings “fun-to-drive” energy to the city streets. It offers 429 HP and a staggering 0–100 km/h acceleration in 4.8 seconds, and features 9 all-terrain modes, along with off-road dedicated modes like the Extreme U-Turn Pro, which can rotate the car 360 degrees standing. The 03T is built with a high-strength all-aluminum multi-cavity cage body for maximum protection and equipped with an L2+ Intelligent Driving Assistance System and a highly customizable interior for a personalized driving experience.

Visit the new iCAUR showroom today or call 9060 8368 to book your test drive today.

About iCAUR

iCAUR is an all-new brand developed by Chery Group, born for the global market. Backed by Chery’s deep manufacturing heritage and cutting-edge innovation, iCAUR targets the young—and the young at heart—through its integrated “Category + Ecosystem + Culture” brand model. Oman represents a key strategic market for iCAUR in the Middle East. The brand is exclusively represented in the Sultanate by New World Autos LLC.

In collaboration with global ecosystem partners, iCAUR is building a comprehensive service system, launching a diverse portfolio of premium offerings and establishing a worldwide community network. Through this approach, the brand is evolving beyond a traditional automobile manufacturer into a global ecological integrator driven by next-gen intelligence.