iCAUR Expands into Salalah, Bringing a New Generation of Electric Adventure Vehicles to Southern Oman

New World Autos has strengthened iCAUR’s presence in the Sultanate with the opening of its new showroom in Salalah, marking a significant step in making advanced electric mobility accessible to customers across Southern Oman.

As one of the country’s most unique and diverse regions, Salalah offers a landscape unlike anywhere else in the Gulf. From mountain roads and coastal routes to desert trails and the lush greenery of the Khareef season, the region demands vehicles that are as capable as they are innovative. With the arrival of iCAUR in Salalah, customers now have access to a new generation of intelligent electric and range-extended vehicles specifically designed to handle a wide variety of driving environments.

Speaking at the opening, a representative from New World Autos said:

“Salalah is a natural fit for the iCAUR brand. The region is known for its spirit of exploration, breathtaking landscapes, and diverse terrain. Whether driving through the mountains of Jabal Samhan, along the coastline, or across remote desert routes, customers need vehicles that deliver confidence, capability, and efficiency. Through our new showroom in Salalah, we are bringing the future of electric mobility closer to customers while offering vehicles that are built for adventure.”

Designed for the Roads—and Beyond

The new Salalah showroom showcases iCAUR’s philosophy of combining intelligent technology with genuine off-road capability. Unlike conventional electric vehicles designed primarily for urban environments, iCAUR’s lineup has been engineered to encourage exploration, allowing drivers to venture beyond city limits without compromising comfort or performance.

Visitors to the showroom can experience the latest innovations from the brand, explore advanced vehicle technologies, and learn how electrified mobility can enhance both everyday driving and outdoor adventures.

The iCAUR V27: Built for Long-Distance Exploration

Leading the range is the iCAUR V27, a premium SUV equipped with advanced Range Extended Electric Vehicle (REEV) technology. Delivering a total driving range of more than 900 km, the V27 is particularly suited to the long journeys and expansive landscapes that define Southern Oman.

With 449 HP, impressive all-terrain capability, and a spacious interior designed for family travel and outdoor lifestyles, the V27 provides drivers with the confidence to explore farther while benefiting from the efficiency of electrified mobility. Its advanced thermal management

systems and climate-focused design also make it exceptionally well-suited to Oman’s challenging environmental conditions.

The iCAUR 03T: Adventure Meets Innovation

Also on display is the all-electric iCAUR 03T, a vehicle that combines rugged capability with cutting-edge technology. Producing 429 HP and accelerating from 0–100 km/h in just 4.8 seconds, the 03T delivers performance that is equally at home on city streets and off-road trails.

With nine terrain management modes, advanced intelligent driving technologies, and specialized features such as the Extreme U-Turn Pro function, the 03T offers a driving experience tailored to adventure-seekers who want to explore Salalah’s diverse landscapes with confidence.

Supporting the Growth of Electric Mobility in Dhofar

The opening of the Salalah showroom reflects New World Autos’ commitment to supporting the adoption of electric mobility throughout Oman. By establishing a presence in Dhofar, the company aims to provide local customers with direct access to sales, aftersales support, vehicle servicing, and expert product guidance.

The showroom also serves as a platform to educate customers about the benefits of electric and range-extended vehicle technology, helping accelerate the transition toward more sustainable mobility solutions in the region.

As iCAUR continues its expansion across the Sultanate, the brand remains focused on delivering vehicles that combine innovation, capability, and adventure—qualities that resonate strongly with the lifestyle and geography of Southern Oman.

Customers are invited to visit the new iCAUR showroom in Salalah and discover how the next generation of electric vehicles is redefining exploration.

For more information or to book a test drive, call 90678652.

About iCAUR

iCAUR is a next-generation automotive brand developed by Chery Group for global markets. Combining intelligent technology, electrified powertrains, and adventure-focused design, iCAUR creates vehicles for those who embrace exploration and individuality.

Built around its “Born to Play” philosophy, iCAUR is redefining mobility through a combination of innovation, lifestyle, and capability. In Oman, the brand is exclusively represented by New World Autos LLC, which continues to expand iCAUR’s footprint across the Sultanate and bring advanced mobility solutions to customers nationwide.